Puno describes a brand as “a combination of dialogues through photos, video, copy, and even GIFs”. That’s why you need a visual identity board for Instagram! However, unlike traditional marketing, Instagram is rooted in social, so your style guide becomes a lot more complex. Most people think about brand books or style guides as just font and color choices - and that does make up a large part of it. How to Plan Instagram Content Tip #1: Build a Visual Identity Board
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